A motor show or an auto show is basically a public exhibition of different cars including current automobile models, concept cars, debuts and out-of-production classics. Motor shows are usually organized by automobile manufacturers, automobile collectors or car enthusiasts. Some are held once or twice every year, while others are one-time events. Motor shows are most vital to automobile manufacturers as well as local dealers as they offer the opportunity to increase publicity. Car manufacturers and dealers are also able to showcase their newly launched automobiles or products in auto shows.

Since motor shows are primarily held to advertise or display the latest car models, car manufacturers make it a point that they are able to present a showcase that would be able to generate the best results in their sales. They would usually hire models, particularly attractive girls, who would be able to assist the participants of the show. They would also become a part of the company’s promotion and marketing team. Having female models at motor shows also adds a bit of glamour to the event. Models also help the event to get the attention of the media and of many members in the community.

In order to hire the best models in the business, motor show organizers usually seek for the assistance of a reputable model agency (Modelagentur). The history of model agencies (Model Agenturen) date a long way back. Models have actually been used in the promotion of a wide range of products, events and campaigns for many years. Today, motor show organizers know how effective models can be in the promotion of their featured automobiles which is why they allocate a good portion of their budget in hiring several models.

Some of the famous motor shows which usually hire professional models through modeling agencies would include: Autosport International, which is an annual motor show that caters for the automotive industry professionals and non-trade individuals who are active in the sport and the motorsport fans; the British International Motor Show, which held twice a year in the UK; and the IAA or the Internationale Automobil-Ausstellung held twice a year in Frankfurt, Germany.

The organizers of motor shows or auto shows would go to a modeling agency and browse through the portfolios of the models and talents that they have. They would look for the models which have the looks and the attitude that are needed for the effective promotion of the event, particularly when it there would be coverage done by the media. Through consulting with a modeling agency, motor show organizers have an easier and more convenient time looking for talents.